The COVID-19 pandemic has had a dramatic impact on direct mail, with the U.S. Postal Service struggling, hundreds of events canceled, businesses closed or trying to survive under current constraints, and a drastic drop in the volume of mail being sent by companies.
In an article for Target Marketing, writer Summer Gould says “In 29 years of working with direct mail, I have never seen anything like this.”
Gould adds that the current pandemic makes it a difficult time to execute Print and Mail campaigns. Because many people are stuck at home, effective direct mail has an excellent chance of reaching these customers. On the other hand, with businesses closed or having their employees work remotely, business-to-business mail stands a good chance of not reaching the right person – at least until the situation starts transitioning back to “normal.”
The solution? Have a reliable, experienced provider execute your company’s Print and Mail needs. By automating your Print and Mail process, you’ll enjoy these benefits:
- Enhanced output design
- Elimination of material and production waste
- Improved audits and controls
- Guaranteed SLAs and turnaround times
- Seamless scalability and robust distribution capabilities
- The reliability of fixed costs
Even in the best of times, managing Print and Mail can be difficult for any business, resulting in increased expenses in equipment, and placing a strain on existing employees. But by automating the Print and Mail process, your mission-critical outbound personalized communication needs will be met by experienced employees with best-of-breed experienced skill-sets who utilize leading edge technology to deliver immediate, significant and continual results – even during these difficult times.